Our vision is to revolutionize how people learn about and interact with the natural world, while inspiring the conservation of our planet for current and future generations, by becoming the epicenter of animal and adventure-based entertainment. To that end, we will use innovative technology to create family-friendly products and attractions to maximize our audiences’ appreciation of nature. Now more than ever it is important to shine light on some of the most amazing and at-risk species on the planet and how we can all be better advocates of our environment and its inhabitants.

We want to teach our audience stewardship for the natural world by sharing our love and passion for wildlife and everything that is the great outdoors. However, doing so will often require our team to explore delicate environments and encounter species living a fragile existence. To achieve this goal, while ensuring the least disturbance, we are dedicated to:

• Safety for ourselves and our animal co-stars as a top priority at all times.
• Putting as little stress as possible on any animal filmed, and never doing any harm.
• Leaving no trace in the environments which we visit.
• Respect the peoples and cultures around the globe that welcome us into their homes to learn and be inspired.
• Being an agent of positivity and awareness for all of nature and fellow human beings.
• Presenting content that is scientifically sound and driven by our passion to educate.
• Leaving a small impact with our footprints but a lasting impression with our creativity.

When mistakes are made, we will correct them to our utmost ability as respect and care for the natural world remains a top priority.